There are plenty of different tried-and-tested marketing strategies out there in the travel industry, from email campaigns to influencer collaborations and wacky PR stunts. If you’re a travel business that offers holiday experiences or services in one specific area, likely, you may already have heard of destination marketing, which is one targeted approach that can make a big difference to business growth.
In recent years, destination marketing has occasionally fallen out of favour as certain locations have become overcrowded or saturated with tourists to the point where local people can no longer enjoy their hometowns and cities in peace.
However, when done correctly, destination marketing is a very effective marketing approach that is particularly beneficial to smaller travel companies who are looking for a way to increase visibility and carve out a space in the market.
- Teacher: Gaurav Katoch